A lifestyle specialty store with a Scandinavian modern concept based on Denmark's premier interior shop "Ilmsborgs". The people of Denmark, who spend most of the harsh winter indoors, place great importance on comfort within their homes, which is represented by hygge. The more you continue to use and cherish what you like, and the more you use it, the more you will become attached to it. This way of thinking is the concept behind ``Ilmus.'' The trademark shining crown and the inscription "PURVEYOR TO HER MAJESTY THE QUEEN OF DENMARK" are proof that it is a purveyor to the Danish royal family.